Sales Manager UK & Ireland

Visual Components is a key technology partner to many of the world’s most ambitious manufacturers, system integrators, and machine builders. Our mission is to help them design, optimise, and deliver production systems faster, more efficiently, and with less risk in an industry evolving at an unprecedented pace.

Our software enables the design, testing, and optimisation of production lines with a level of speed and accuracy that is difficult to match, covering factory simulation, virtual commissioning, and offline programming.

Manufacturers using Visual Components significantly reduce both time and risk in critical investment decisions. System integrators gain a clear competitive advantage by designing and delivering better systems, faster, and with stronger visualisation to support their sales process.

As part of the KUKA Group, one of the world’s leading industrial robotics companies, we operate at a scale and level of impact that few in the industry can match.

We are trusted by over 2,400 organisations globally and contribute to advancing industrial automation through partnerships with leading academic and research institutions.

Headquartered in Espoo, Finland, with offices in Germany, the United States, and Japan

We are hiring a Sales Manager to drive Visual Components’ growth in the UK & Ireland.
This is a senior individual contributor role with broad responsibilities. You will be responsible primarily for generating pipeline and closing new business, but also for helping shape our UK&I go-to-market strategy, building partnership channels, and increasing market awareness for Visual Components.

The UK&I market is a strategic growth opportunity for Visual Components. We already have strong product-market fit globally, over 2,400 customers, and the backing of KUKA Group. The opportunity now is to translate that strength into a stronger local market presence, deeper partner ecosystem, and a more repeatable commercial motion.

What you'll be responsible for:

 

Revenue Generation

Your first priority will be to create and close new business opportunities across UK&I.
You will identify and engage manufacturers, system integrators, machine builders, and automation leaders, build pipeline through outbound and network activation, run complex sales cycles, and land high-quality flagship customers.

UK&I Go-to-Market Strategy

You will help define how Visual Components wins in the UK&I market. This means identifying the highest-potential segments, refining ICP focus, understanding local market dynamics, feeding insight back into the wider EMEA team, and continuously adapting our commercial approach based on what is working in the 
field.

Partnership Channel Development

You will build and activate strategic partner channels in the UK&I market. This includes developing strong working relationships with KUKA UK&I, identifying relevant resellers and ecosystem partners, and creating routes to market that expand reach, credibility, and deal flow.

Market Awareness Building

You will play a key role in increasing Visual Components’ visibility and credibility in UK&I.
You will work closely with marketing to create local campaigns, events, content, customer stories, and engagement strategies that help our target market understand the value of factory simulation, virtual commissioning, and offline programming, ultimately driving increased deal flow and size.

Commercial Discipline

You will maintain strong pipeline hygiene, accurate forecasting, structured qualification, and disciplined deal execution. This is a role for someone who can combine strategic thinking with hands-on selling. 

What Success Looks Like in the First 12 Months

You will have:

• Established a strong qualified pipeline in UK&I
• Closed against targets and landed initial flagship customers, creating proof points in the market
• Built active collaboration with KUKA UK&I and other relevant partners
• Increased awareness of Visual Components among priority ICPs
• Helped define a repeatable UK&I go-to-market motion

We are looking for someone who has:

• 8+ years of experience in B2B mid-market or enterprise sales selling technology solutions (preferrably software) into the industrial sector, ideally within automation, robotics, simulation, or manufacturing engineering environments.
• A proven ability to create pipeline from scratch through outbound motions, close complex deals and compress deal cycles
• Experience building a territory or market beyond simply inheriting inbound demand
• Strong strategic thinking and the ability to translate market insight into execution
• Experience working with marketing to build awareness and demand in a specific market
• Experience developing partner-led or ecosystem-led routes to market
• Strong senior stakeholder engagement skills
• Experience with structured qualification and sales process discipline
• Fluency in English and willingness to travel frequently across UK&I

This is a rare opportunity to build a strategic market with the support of an established global business.

You will have the autonomy of a market-builder, the credibility of a proven product used and respected by over 2,400 organisations, and the backing of KUKA Group, one of the world’s leading industrial robotics and automation companies.

You will directly influence how manufacturers and system integrators design, simulate, optimise, and deliver the factories of the future.

This is a remote UK-based role, with the ability to work from KUKA’s offices in Wednesbury, UK

Please send your application in English via the form on our career page. We cannot accept applications sent to us via email or private messages due to the GDPR. We will hire a person as soon as we find the right candidate.